You pay for our work separately.
Planning, launch, measurement and management of the campaigns. The prices are in the table below and do not include the ad budget.
GOOGLE ADS / FROM SEARCH TO OPPORTUNITY
Your next
customer is already
searching.
Show up when someone searches for what you offer. We build and manage Google Ads campaigns around your services, market and business goals.
You speak directly with Danijel, Banja Luka.From the first plan to the performance review.
THE RIGHT MOMENT.THE RIGHT OFFER. ↗
GI need your service
The solution you need.
In the right place.
A clear offer and an easy next step.
Search→Your website→Enquiry
An illustration of the customer journey, not campaign results.
HOW WE WORK
What does Google Ads management include?
Already advertising? We start with your account. Just getting started? We start with your offer and market.
In shortGoogle Ads management means planning, launching and running campaigns in Google search, and connecting the ads, the landing page and the enquiry records. Midaz does this online from Banja Luka, directly with Danijel Nagradić, for businesses in Bosnia and Herzegovina and internationally. Our fee and the ad budget are separate.
- Review the opportunity. We discuss your services, website, goals and previous advertising. The first conversation is free.
- Agree the scope. Before work starts you receive a written proposal: the activities, our fee and a separate advertising budget.
- Launch. We prepare the campaign, check measurement and agree a reporting schedule.
- Regular review. We review searches, ads, costs and enquiries, and explain what we change and why.
WHAT IT COSTS
Two separate costs. Three published prices.
The prices for campaign launch and monthly management are in the table below. Everything else is quoted in writing based on scope, before work starts.
Google charges for the ads.
The ads run in a Google Ads account that stays yours, so you pay the budget, separately from our fee. We agree the amount before launch.
Scope and market.
Whether the job is a launch, an account review or ongoing management, which market you advertise in, how many services you promote and what measurement you need. Extra work is agreed separately.
| Offer | Price |
|---|---|
| Google Ads campaign launch: one campaign with conversion tracking | 230 KM |
| Google Ads campaign launch: two campaigns with conversion tracking | 370 KM |
| Monthly campaign management | 690 KM per month |
Prices exclude VAT. VAT, where it applies, is shown in the quote. The ad budget is paid to Google and is not included in the price. Prices are valid from 15 November 2026.
Your account and business data stay yours. We agree scope and costs before starting, and sending an enquiry does not commit you to buying.
SERVICE OVERVIEW
Google Ads management
Midaz plans, launches and manages Google Ads campaigns. We connect ads, landing pages and enquiry records to understand which contacts have business value.
- Working together
- Directly with Danijel Nagradić. Based in Banja Luka, working online across Bosnia and internationally.
- Pricing
- Google Ads campaign launch: one campaign with conversion tracking, 230 KM. Two campaigns with conversion tracking, 370 KM. Monthly campaign management: 690 KM per month. Prices exclude VAT, more below in What it costs.
- First step
- Describe your goal through the short form or WhatsApp. We then agree what needs reviewing and proposing.
START WITH YOUR SITUATION
What does your business
need from its ads?
For service businesses seeking relevant enquiries and a clearer view of their investment. We start with work that can be clearly defined and reviewed.
01 / EXISTING CAMPAIGNS
Find where your budget goes.
A review of campaign structure, searches, ads and tracking. Get prioritized findings, the reasons behind them and a plan for what to fix first. Audit scope is agreed upfront.
Review existing campaigns02 / A NEW CAMPAIGN
Start with one clear offer.
Demand research, campaign structure, ad copy and a check of the enquiry journey. Before launch, we agree our fee, your ad budget and how the campaign will be evaluated.
Launch a Google Ads campaign03 / ONGOING MANAGEMENT
Turn the data into a next step.
Search and lead-quality reviews, agreed optimizations and reporting that explains the decisions. Feedback from your sales process informs what happens next.
Ongoing Google Ads management More about ongoing managementThe first conversation is free.
Tell me where you are now ↗Share your service, target market and website. I will suggest a starting point; detailed audits and implementation are scoped separately.
01 An offer people search for02 A budget with a purpose03 Track meaningful actions
WHAT WE DO FOR YOU
Every part of the campaign.
With a purpose.
From the first search to a conversation with your customer. We work on the whole journey and make the next step clear.
First, we understand
what you sell.
Your offer, customers, locations and competition inform our keyword choices and ad messaging.
Ads with a clear
destination.
Campaign structure, relevant ads and the right page for each offer. All connected to the agreed goal.
We know what
to track.
We define a valuable enquiry or purchase, check tracking and distinguish those actions from ordinary clicks.
Review. Decide.
The next step.
We review searches, ads, costs and enquiries, explaining what we change and why.
ENQUIRY MEASUREMENT
A click is not an enquiry.
Before launch we agree what counts as a valuable enquiry or purchase for your business, check the tracking and keep those actions apart from ordinary clicks.
- What we agree
- What counts as an enquiry, and when it is relevant to your service.
- What is not the same as an enquiry
- A click on an ad or an opened WhatsApp chat is not the same as a sent message or a received enquiry.
- What we check before launch
- Whether the agreed actions are actually recorded. How each channel is recorded is agreed for your case.
EXPERIENCE + OUR OWN TOOLS
Good management.
Behind the scenes.
We develop our own research, tracking and campaign review systems. They connect information and make decisions easier to inspect.
Explore our internal systemsCAMPAIGN REVIEWWHAT WE TRACK
Search relevanceThe right people
Lead qualityReal opportunities
Cost and performanceA clear picture
Next actionsAn agreed plan
This illustrates our process, not a particular client's report.
WORK YOU CAN INSPECT
Behind the campaigns.
Real reports.
Selected screenshots from the earlier Midaz portfolio. Each result belongs to a specific period, investment and tracking setup.
29.04.2024. - 30.12.2024.
$1.32KAd spend
97Tracked purchases
28.04.2025. - 18.08.2025.
$24.1KAd spend
226Tracked purchases
| Period | Ad spend | Tracked purchases | What the figure measures |
|---|---|---|---|
| 29.04.2024. - 30.12.2024. | $1.32K | 97 | Spend is the amount spent on ads. Purchases are recorded in the ad account; they do not confirm paid orders, returns or profit. |
| 28.04.2025. - 18.08.2025. | $24.1K | 226 | Spend is the amount spent on ads. Purchases are recorded in the ad account; they do not confirm paid orders, returns or profit. |
Historical Google Ads screenshots. Purchases and revenue are values recorded in the account; they are not audited profit or a forecast for another business.
What these reports show
The first screenshot covers 29 April–30 December 2024: $1.32K in ad cost and 97 tracked purchases. The second covers 28 April–18 August 2025: $24.1K and 226 tracked purchases. These are selected historical reports from the earlier portfolio, rather than a before-and-after comparison for one business.
A purchase recorded in an ad account depends on tracking and attribution. The screenshot alone does not establish paid orders, returns, margin or profit. Before drawing conclusions for your business, check the conversion definition against sales records. We do not infer a promised result for the Bosnia and Herzegovina market from these reports.
EVIDENCE AND CONTEXT
From a report to a decision for your business.
Historical portfolio reports give a period, ad cost and tracked purchases. For a new project in Bosnia and Herzegovina, we first define a valuable enquiry or sale, where you provide the service and how the outcome is confirmed outside the ad account.
An account review should connect searches, ads, the landing page and the actual outcome. Ad spend and our fee are separate items; another account's results are not a projection for your budget.
See the original reports and measurement limitsBEFORE THE FIRST CLICK
Answers that
make decisions easier.
How much does Google Ads cost, and who pays Google?
Google Ads campaign launch: one campaign with conversion tracking, 230 KM. Two campaigns with conversion tracking, 370 KM. Monthly campaign management: 690 KM per month. An account review and everything else are quoted by scope. You pay the ad budget separately, because Google charges for the ads in an account that stays yours. Prices exclude VAT, details on the page Working together. The first conversation is free. More in the guide How much does Google Ads cost in Bosnia?
What is the minimum ad budget?
We do not state a minimum in advance. What makes sense depends on your market, the competition and what one enquiry or sale is worth to you. We agree the ad budget before launch. For smaller budgets, see the guide Planning a smaller advertising budget
Do I need a contract, and for how long?
We confirm the scope, the fee and the way of working in writing before work starts. We do not publish a fixed term or conditions on this page, because they depend on the agreed work. The first conversation and sending an enquiry do not commit you to buying.
Who owns the account and the data?
You do. Your account and business data stay yours, and access stays under your control.
How quickly can a campaign start?
We do not promise a timeline in advance. It depends on what already exists (website, account, measurement), how quickly we agree the scope and which materials we need from you. We check measurement before launch and agree a concrete timeline after the first conversation.
Can you take over existing campaigns?
Yes. We first review the existing setup, measurement and previous work. Then we propose changes within an agreed scope. More on the page Google Ads account review
Can you measure phone calls and WhatsApp messages?
Before launch we agree what counts as an enquiry for you. A click on an ad or an opened WhatsApp chat is not the same as a sent message or a received enquiry. How each channel is recorded is agreed for your case. Details are on the page Measuring enquiries
Do I need a new website?
Not necessarily. If your site explains the offer clearly and makes contact easy, it may be a good destination already. Where visitors get stuck, we recommend specific fixes or a dedicated landing page.
Can you guarantee a number of clients?
We do not promise a fixed number of clients or a particular revenue. Demand, competition, your offer, budget and sales process all influence results. We agree on the work, measurement and reporting.
What does the first conversation cover?
A brief look at your business and goals, your current website or campaigns, and a proposed next step. Detailed audits and implementation are scoped separately.
A GOOD PLAN. A CLEAR DIRECTION.
Let's find the
right starting point.
First we define the goal and scope. Then you receive a written proposal for a specific job.
Working together
See how we work and what we need to prepare an estimate.
Learn more ↗Projects and systems
Explore examples of web projects and internal tools.
Learn more ↗Guides for your business
Practical questions before your next investment.
Learn more ↗BASED IN BOSNIA. WORKING INTERNATIONALLY.
A clear working relationship.
Wherever you do business.
We agree your target market, working language and review schedule before starting. You work directly with Danijel, with written scope and separate advertising or project costs.
Discuss your market ↗
DIRECTLY WITH DANIJEL
Know who is working
on your next step.
I am Danijel. I connect the campaign, landing page and measurement so we can discuss the business outcome. You agree the scope and review the work directly with me.
We work remotely in English or Bosnian, with scheduled reviews and a clear record of next steps. Your account and business data remain yours.
Meet the person behind the work ↗CLIENTS ON WORKING TOGETHER
Good working relationships last.
Thankyou very much, amazing team, very professional.Working with Danijel was excellent...Danijel is responsive, helpful, kind and great at what he does.Short excerpts from reviews published on the earlier Midaz website. Quotations retain their original English wording.
Topics and services
Google Ads account review Ongoing Google Ads management Measuring enquiries: calls, WhatsApp and forms Google Ads for online stores How to choose a Google Ads agency How much does Google Ads cost in Bosnia? Planning a smaller advertising budget When Performance Max makes sense Google Ads or Facebook Ads for local businesses
YOUR NEXT BIG MOVE
Let's plan
your next move.
Tell us where you are now.
Let's see where you could go.
LET'S START WITH YOUR GOAL.
What would change things
for your business?
Let's help more people find your business when they need your services.
Or message Danijel on WhatsApp No obligation. Direct access to your specialist.