What ongoing Google Ads management is
In shortGoogle Ads campaign management is the work after launch: someone regularly reviews searches, ads, costs and enquiries, makes the changes you agreed and explains why. You stay the owner of the account, the data and the ad budget.
A campaign that has been set up once does not stay good on its own. Searches change, and ads or the landing page can turn out weaker than they looked at the start. That is why the work includes a regular review, not only a launch.
Management is for a business that already advertises on Google, has an account that works and can see which enquiries come from the ads. If you do not have that yet, a different order makes more sense. The section “When management does not make sense yet” explains.
What we look at and what you see in the report
The regular review covers searches, ads, costs and enquiries. The report explains what we changed and why. We agree the reporting schedule at launch.
| What we look at | Why | What you see in the report |
|---|---|---|
| Searches | To see which real searches trigger the ads and whether they come from the people you want. | What we changed about searches, and why. |
| Ads | So the message of the ads matches what you offer and what the visitor sees on the page. | What changed in the ads, and why. |
| Costs | To know where the ad budget goes. | What we changed or suggest changing about costs, and why. |
| Enquiries and their quality | The number of enquiries does not say everything. It matters whether they are the right ones. | How the enquiries influenced the decisions. |
| Feedback from your sales | Only you know which enquiries became work. That guides the next steps. | How your feedback influenced the decisions. |
What you get
- A regular review of searches and enquiry quality.
- Agreed optimizations in the campaigns.
- A report that explains the decisions and does not just list numbers.
- A proposed next step, which you decide on.
We do not promise a number of enquiries or customers. The report shows what happened and what we suggest.
What stays with you
- The Google Ads account, in your name, with access you can remove.
- Your business data and enquiry records.
- The ad budget, which you pay directly to Google.
- Feedback from your sales: which enquiries were good and which were not.
When management does not make sense yet
Management brings little if there is nothing for it to build on. Three cases:
- You do not measure enquiries. If you do not know what the account counts as an enquiry, nobody can say what works and what does not. Sort out measurement first, as described on Measuring enquiries from Google Ads.
- You do not know what the account does. If you took the account over or nobody understands it, it needs to be looked at first. That is what the Google Ads account review is for.
- You have no clear offer. If you cannot say which service you advertise and to whom, the ads have nothing to promote. We then start with the offer and the market, as described on Google Ads management.
Price
Monthly campaign management costs 690 KM per month. Our fee and the ad budget are separate. We agree the scope of management, the reporting schedule and the ad budget in writing before the start.
| Offer | Price |
|---|---|
| Monthly campaign management | 690 KM per month |
Prices exclude VAT. VAT, where it applies, is shown in the quote. The ad budget is paid to Google and is not included in the price. Prices are valid from 15 November 2026.
To see what sets the budget and the launch prices, read the guide how much Google Ads costs in Bosnia. All prices are listed on Working together.
How it starts
- The first conversation is free. You describe what you advertise and what has happened so far, and we say whether management makes sense.
- A written proposal: scope, our fee and a separate ad budget.
- Account access: you give it from your own Google Ads account, and you can remove it.
- Agreeing the reporting schedule.
- Regular review of searches, ads, costs and enquiries, with an explanation of what we change and why.
If you are still choosing who should run your campaigns, the guide how to choose a Google Ads agency can help. You can also send questions through the Contact page.