The program runs the order.
Which step follows which, where a result is saved and where to resume after an interruption. That does not depend on the AI model.
AI AND AUTOMATION / CAMPAIGN PLANNING
From research
to a campaign plan.
This page describes how one of Midaz's internal systems works: the one we use to prepare Google Ads campaigns for our own work. We show it as experience from our own work, not as a product we sell and not as a client result.
THE PAGE IN BRIEF
An internal system for preparing campaigns
The system takes a needs assessment and evidence from the website, uses AI for analysis and planning, sorts and groups keywords, plans ad groups and drafts ad copy. It then runs quality checks, writes the results in a structured form and can resume where it stopped. A person reviews the plan before anything is used.
- Where it runs
- In our own work. This is not a product and not a client results study.
- Price of a similar pilot
- Quoted by scope. The build and the cost of external tools are shown separately.
- First step
- Describe one recurring task through the short form or WhatsApp.
THE FLOW
What does the system do, step by step?
The program runs the order and saves the results. AI analyzes and proposes. A person reviews and decides.
| Step | What happens automatically | What AI proposes | What a person does |
|---|---|---|---|
| 1. Inputs | The system reads the needs assessment and collects evidence from the website. | Nothing. | Supplies the inputs. |
| 2. Analysis and plan | Starts the planning phase and saves its result in a structured form. | Analyzes the business and the site and proposes a direction for the research. | Reviews the direction. |
| 3. Keywords | Filters and groups the keywords. | See the note below the table. | Reviews the groups. |
| 4. Ad groups | Plans ad groups by theme. | See the note below the table. | Reviews the structure before launch. |
| 5. Ad copy drafts | Saves the drafts alongside the plan. | Proposes ad copy drafts. | Reviews the drafts before they are used. |
| 6. Quality checks | Runs quality checks on the result. | See the note below the table. | Reads the results of the checks. |
| 7. Saving and resuming | Writes results and checkpoints. If the job stops, it can continue from the last finished checkpoint. | Nothing. | Decides whether the plan goes further. |
Note: we name AI only where it is clear the flow uses it, which is analysis and ad copy drafts. For the other steps we do not claim how much is AI and how much is fixed rules.
Who does what?
Three roles, each with a clear limit.
AI proposes.
It reads the material, analyzes it and writes drafts. Its output is a proposal for review, never the final decision.
A person decides.
Reviews the plan and the drafts and decides what goes into a campaign. A wrong proposal does not move on.
INTERNAL SYSTEM / MIDAZ DIGITAL, BANJA LUKA
What this shows and what it does not
It shows that we build and run flows like this for our own work. It does not show client results.
Building experience.
A multi-step flow with AI analysis, structured results, checks and resuming after an interruption exists, and we run it for our own work.
No client results.
It does not show time saved, how accurate the proposals are or how campaigns perform. We measured none of that.
Not a product.
The system is internal and not for sale. For your firm we would build a similar flow around your own process.
Sample, fictional data
Imagine a fictional hair salon. From the needs assessment and the site, the system picks out themes such as haircuts, coloring and hair care, groups the searches by theme and prepares an ad draft for each theme.
A person then reads the groups and drafts, removes what does not fit and decides what goes ahead. The example is invented and says nothing about a result.
Which work in your firm has the same shape?
Research, sorting, drafting, checking.
Many jobs have this shape and are not about ads: preparing quotes, looking over a market, writing product descriptions, planning content, assembling a report.
- the job repeats with the same steps and different material
- the material can be gathered in one place
- a draft is useful even when it is not perfect, because a person reviews it anyway
- a mistake is caught before it leaves the firm
What does a flow like this need?
Three things before the first line of code.
- Clear inputs. What the flow receives and in what form. If the input is vague, the proposal will be vague.
- A definition of done. What a good output looks like and how a bad one is recognized.
- A reviewer. A named person who reads the output and answers for the decision.
What such a flow cannot do: it does not know what it was not given, it can propose something wrong, and it does not replace a decision about budget, offer or message. It promises no campaign result.
A first project: one process.
Tell us which task repeats and who reviews it. We agree scope and price in writing before work starts.
What would a similar pilot look like for you?
One process, agreed inputs, a review with your team. A pilot is agreed as a separate job, with a written quote by scope.
- Show us the work. We go through today's process, the tools, how often the task comes up and where it gets stuck.
- Try a first flow. We agree the scope, build a first example and check it on representative tasks.
- Put it to work. We prepare instructions, training and the agreed support. We track time, quality and the manual work that remains.
BEFORE YOU START
Frequently asked questions.
Can we get this system?
No, it is internal and not for sale. For your firm we build a similar flow around your own process.
Which tools does it use?
We choose tools to fit your process and agree them before the build. Where possible we keep the tools you already use.
Where does our data go?
We agree that before the start: which data is used, where it is stored and which external services the flow uses.
What if the AI is wrong?
AI proposes and a person reviews before anything is published. The review is part of the flow, not a check afterwards.
Has this already worked for clients?
This page describes our internal system. It shows no client results, savings or accuracy, because we did not measure them.
How long does it take and what does it cost?
We agree the duration in writing before the start. The price is a quote by scope: the process, the integrations and the support needed.
Related.
YOUR NEXT BIG MOVE
Let's plan
your next move.
Tell us where you are now.
Let's see where you could go.
LET'S START WITH YOUR GOAL.
What would change things
for your business?
Show us a task that repeats. Let us see what we can connect, simplify or automate.
Or message Danijel on WhatsApp No obligation. Direct access to your specialist.