Planning changes nothing.
The part of the system that collects evidence and writes the plan is separate from the part that carries out changes. A plan can be read, corrected and dropped before anything is touched.
AI AND AUTOMATION / TRACKING CHECKS
From a measurement plan
to a check.
This page describes how one of Midaz's internal systems works: the one we use to plan and check measurement on websites. We show it as experience from our own work, not as a product we sell and not as a client result.
THE PAGE IN BRIEF
An internal system for planning and checking measurement
The system collects evidence from a website and finds the analytics and tag resources that already exist, and AI helps plan what should be measured. Execution is separate from planning and has two separate approvals before anything is published. At the end, what was done is checked.
- Where it runs
- In our own work. This is not a product and not a client results study.
- Price of a similar pilot
- Quoted by scope. The build and the cost of external tools are shown separately.
- First step
- Describe one recurring task through the short form or WhatsApp.
THE FLOW
What does the system do, step by step?
The program runs the steps and keeps a trail. AI reads, compares and proposes a plan. A person approves.
| Step | What happens automatically | What AI proposes | What a person does |
|---|---|---|---|
| 1. Evidence | The system collects evidence of what the website contains and how it is set up. | Nothing. | Sets the task. |
| 2. Existing resources | Looks for analytics resources and tags that already exist. | Nothing. | Reviews what was found. |
| 3. Measurement plan | Prepares the plan for review. | Proposes what to measure, based on the evidence. | Reads the plan. |
| 4. First approval | Stops. Without approval there is no next step. | Nothing. AI does not approve. | Approves the exact plan. |
| 5. Preparing execution | Prepares the agreed changes. This is a separate part of the system from the one that analyzes. | It does not decide about publishing. | Nothing at this step. Nothing is published yet. |
| 6. Second approval | Stops before publication. | Nothing. AI does not approve. | Approves publication or stops it. |
| 7. Check | Checks what was done. | Nothing. The check records what was actually observed. | Reads the result of the check and confirms that the work is done. |
Why is execution separate from planning?
A plan and a change carry different risk.
A change has its own path.
Changes are made by a separate part of the system, and only after approval. That makes it clear where the approval sits.
Every step leaves a trail.
The system works with a queue of jobs and checkpoints, so what was done can be reviewed.
What a person approves and confirms: the first approval is tied to the exact plan and allows the change to be built without publishing it. A second, separate approval is required before publication. At the end a person confirms that the work is done. AI does none of this for them.
INTERNAL SYSTEM / MIDAZ DIGITAL, BANJA LUKA
What this shows and what it does not
It shows that we build and run flows like this for our own work. It does not show client results.
Building experience.
We run a flow that connects website analysis, AI planning and controlled execution with separate approvals, for our own work.
No client results.
It does not show time saved, how accurate the measurement is or better ad results. We measured none of that.
Not a product.
The system is internal and not for sale. For your firm we would build a similar flow around your own process.
Sample, fictional data
Imagine a fictional firm with an enquiry form. The plan might read: measure form submissions and taps on the call button, and measure nothing else until that is confirmed.
A person reads and approves the plan. Only then are the changes prepared, followed by the second approval before publication. The example is invented and says nothing about a result.
Where does “plan, approve, verify” fit in your firm?
Wherever you change something other people see or rely on.
The same order applies to price changes on a website, new forms, changes in an ad account or a new tracking tool. First you write down what changes and why, then someone approves, then the work is done, and last you check that exactly that was done.
- AI is good at reading and comparing: what already exists, what is missing, where the evidence does not agree
- AI is also useful for a draft plan, which a person corrects
- AI must not publish changes on its own, on a site or in an account
- the approval is given by the person who answers for the consequences
A first project: one process.
Tell us what you check by hand today and who approves it. We agree scope and price in writing before work starts.
What would a similar pilot look like for you?
One process, agreed inputs, a review with your team. A pilot is agreed as a separate job, with a written quote by scope.
- Show us the work. We go through today's process, the tools, how often the task comes up and where it gets stuck.
- Try a first flow. We agree the scope, build a first example and check it on representative tasks.
- Put it to work. We prepare instructions, training and the agreed support. We track time, quality and the manual work that remains.
If you only need correct enquiry measurement, see enquiry tracking for Google Ads ↗
BEFORE YOU START
Frequently asked questions.
Can we get this system?
No, it is internal and not for sale. For your firm we build a similar flow around your own process.
Which tools does it use?
We choose tools to fit your process and agree them before the build. Where possible we keep the tools you already use.
Where does our data go?
We agree that before the start: which data is used, where it is stored and which external services the flow uses.
What if the AI is wrong?
AI proposes and a person approves before anything is published. Two separate approvals are part of the flow, not a check afterwards.
Has this already worked for clients?
This page describes our internal system. It shows no client results, savings or accuracy, because we did not measure them.
How long does it take and what does it cost?
We agree the duration in writing before the start. The price is a quote by scope: the process, the integrations and the support needed.
Related.
YOUR NEXT BIG MOVE
Let's plan
your next move.
Tell us where you are now.
Let's see where you could go.
LET'S START WITH YOUR GOAL.
What would change things
for your business?
Show us a task that repeats. Let us see what we can connect, simplify or automate.
Or message Danijel on WhatsApp No obligation. Direct access to your specialist.